Dr. Veena M. is an author, a researcher and an Assistant Professor. She holds a PhD. in Commerce and Management in the topic Corporate Social Responsibility of Indian corporates. She is a voracious reader and is keen about all the topics related to sustainability which are untrodden path by other researchers. She has authored various articles in international and national journals, books, magazines etc.
Educational Qualifications
• Bachelor of Commerce, Amrita Viswa Vidyapeetham (2011-2014)
• Master of Commerce, Mar Ivanios College-Autonomous, Kerala University (2014-2016)
• Ph.D. (Commerce) – Amrita Viswa Vidyapeetham, Coimbatore, India (2022)
Professional Experience (Research/Teaching/Industry)
• School teacher in Commerce, Concordia Lutheran Higher Secondary School, Trivandrum, Kerala (2016-2017)
• Assistant Professor of Commerce, Bharata Mata College, M G University, Kochi, Kerala(2022-2023)
• Assistant Professor of Commerce, Chinmaya Vishwa Vidhyapeet, Demmed to be University, Kochi, Kerala (2023 till present)
INTERNATIONAL JOURNALS (3)
• Veena, M.(2020).Green Marketing: Forces, Challenges and Future Scope in India, amidst the COVID- 19 pandemic, Journal of Xi’an Shiyou University, Natural Science Edition, Vol. 16, Issue 9, 109-121, (Scopus)
• Veena, M.(2020).CSR Expenditure of Indian Corporates-A case study of Bharat Petroleum Corporation LTD- Kochi Refinery, Sustainable Economic Development and Advancing Education Excellence in the Era of Global Pandemic, 36th IBIMA International Conference, Granada, Spain (SCOPUS and Web of Science indexed) (Published in Web of Science as conference proceedings)
• Veena, M.(2021).Status of CSR Expenditure of Indian Corporates, five years since the mandatory spending- A case study of Reliance and ONGC, Natural Volatiles and Essential Oils, Aliva Global Research and Development-ISSN 2148-9637, (Published-Scopus))
NATIONAL JOURNALS (7)
• Veena, M.(2019).Influence of compensation management with work environment and mediation effect of work- life balance on job performance and commitment of IT sector professionals during the pandemic period of COVID 19’, Modern Thamizh Research (UGC CARE) (A quarterly international multilateral Thamizh journal), ISSN 2321- 984X, Pg. 579 -585. (Published
• Veena, M.(2019).Influence of COVID 19 pandemic on the stress among the sales executives of unorganized sector, Management Innovator, Researcher’s Forum, Peer reviewed research journal, ISSN 0974-6749, Pg. 28. (Published)
• Veena, M.(2020).Drivers of employee contentment at SBI and its influence on retention and organizational performance, Journal of Maharaja Sayajirao University of Baroda, (UGC CARE) ISSN 0025- 0422 (Published)
• Veena, M.(2021).Crowd funding- 360-degree Appraisal, (UGC CARE group-1 journal), Industrial Engineering Journal , ISSN: 0970-2555(Published)
• Veena, M.(2021).Is it prudent to invest in bitcoin at this time? Kerala Calling (a government of Kerala publication),2021, Vol 41, N0. 10, Pg. 44 (Published)
• Veena, M.(2022).Multi-layer analysis on constraints of budding women investors in share trading: A comparative study of women investors pertaining to professional and non-professional fields, Commerce and Business Researcher (a peer reviewed journal), ISSN 0976-4097. (Published)
• Veena, M.(2023).SEMI Strong form efficiency of ITC Limited- Residual Analysis (UGC CARE Group-1) South India Journal of Social Sciences, ISSN: 0972-8945, Vol XX, (Published)
BOOK CHAPTERS (8)
• Veena, M.(2019).Redefining the tourism sector during the period of COVID pandemic-changing facet of farm tourism in Kerala, Life on Wheels, Pravda Books, Pg. 7-22 (Published)
• Veena, M.(2020).Paradigm shift on the economy of Kerala- a model, Dimensions of Economy, Infinity Indica Publishers, ISBN 978-93-91700-31-7, Pg. 109-115 (Published)
• Veena, M.(2019).Factors influencing green buying behavior- a study using Structural Equation Modelling, Environmental Sustainability Business and Modern Practices, ISBN-978-81-952721-2-9, Pg.
355. (Published)
• Veena, M.(2020).Bitcoin Price Forecast- A prediction using ARIMA Model, Institute of Cost Accountants of India Research Bullettin, ISBN: 22309241, Vol. 47, N0. I and II, April & July, Pg. 19. (Published)
• Veena, M.(2020).Farm Tourism: Prospects and challenges in Kerala, Medley in tourism, an ISBN edited book by Mahatma Gandhi College, Kerala University, Trivandrum (Published).
• Veena, M.(2022).Volatality in GST: Is there any impact of COVID 19 on GST in relation to digital marketing? Agile Marketing Practices, Innovations and Emerging Applications, ISBN: 978-93-91700-01- 0, First edition (Published)
• Veena, M.(2021).Business Resilience Strategy: What the global leaders did to encounter the pandemic? A roadmap for Indian businesses, (Edited book chapter), Ease of doing business: Practices and strategies during COVID-19 pandemic period, ISBN: 978-93-92816-11-6(Published)
• Veena, M.(2023).Impulse Buying Behavior of consumers in the contemporary market, (Edited book chapter) Recent trends from past trends-III, ISBN: 978-81-19147-85-4(Published)
INTERNATIONAL CONFERENCES (4)
• Presented a paper titled ‘CSR Expenditure of Indian Corporates-A case study of Bharat Petroleum Corporation LTD- Kochi Refinery’ in the 36th IBIMA International Conference, Granada, Spain (SCOPUSand Web of Science indexed)
• International conference on ‘CSR and Sustainability’ organized by the department of corporate secretaryship, Alagappa university, Karaikudi on 18/5/2020
• International conference on ‘Ever growing challenges in the banking sector (ICBS- 2021)’ organized by the Department of Commerce, Government Arts and Science college, Sivakasi on 26th March, 2021.
• International conference on ‘Challenges in industry perspectives post COVID-19 impact on manufacturing, services and relevance of technology’ organized by the Research forum, Institute of Management in Kerala, University of Kerala from 26th March 2021 to 28th March 2021.
NATIONAL CONFERENCES (5)
• National conference on ‘Research Colloquium on accounting, banking and finance’ organized by Post graduate and Research department of commerce, Nirmala college from 1 to 3 December 2021.
• Two-day national conference on ‘Contemporary issues in capital market’ organizedby Department of commerce in association with common wealth on 14th July, 2021.
• One-day international conference on the topic ‘Post COVID challenges in education, industry, and digital economy’ held on 12th June, 2021.
• Presented a paper titled ‘Impact of Digital Divide on E-governance: Role played by Corporate Social Responsibility to bridge the gap’, in the Two day-RCEF’22 4th Rajagiri Conference on Economics and Finance organized by Rajagiri Business School and Rajagiri college of Social Sciences in association with University of Economics and Human Sciences in Warsaw, Poland on 28th and 29th November 2022.
• Presented a paper titled ‘Crowd-funding: a 360-degree Appraisal’ in the International Colloquium organized by Nirmala College, Muvattupuzha.
KEYNOTE/ GUEST/ ACADEMIC LECTURES/SESSIONS (2)
• Rendered my service as a resource person in the webinar on ‘Child labor and Corporate Social Responsibility’ organized by Buddha College of Teacher Education on 12th June 2021.
• Rendered my service as a resource person in the seminar on ‘Article writing and Journal publications-RICERCA’ organized by St. Albert’s College(Autonomous), Ernakulam on 1st November 2022.
CHAIR/CO-CHAIR OF ACADEMIC TECHNICAL SESSIONS (1)
• Chaired a session in the ICSSR sponsored International seminar on Digital Innovations in Business and Finance: Emerging trends and potentials, organized by PG Department of Commerce and Research centre.\, Bharata Mata College, Trikkakara in collaboration with University of Colombo, Sri Lanka and Sankara College of Science and Commerce, Coimbatore in association with MG University on 26th and 27th April, 2023.