Dr. Jiji K. P. is an accomplished academic and researcher specialising in finance, accounting, marketing, and management. She has a Ph.D. from the Kerala University of Fisheries and Ocean Studies (KUFOS), Kochi, where she focused on ‘Gig Workers in Kerala: Economic and Financial Dimensions’. She has an M.Com. with distinction from the Mahatma Gandhi University, Kottayam, and several notable qualifications such as UGC NET and SET. With a strong passion for education, Dr. Jiji was an Assistant Professor at Sree Sankara Vidyapeetom College, Perumbavoor, where she taught undergraduate and postgraduate students. Her teaching expertise spans various subjects, including accounting, economics, management, and marketing.
Dr. Jiji’s research contributions include several publications in UGC Care-listed journals, where she has explored topics such as ride-hailing services, food delivery apps, and the work participation of women in the gig economy, particularly post-COVID. Her work has been presented at prestigious national and international conferences, including the National Institute of Technology, Trichy, IIM Bodhgaya, IIM Bengaluru, and Rajagiri College of Social Sciences.
Beyond teaching and research, Dr. Jiji is dedicated to continuous learning and skill enhancement, having attended numerous workshops, webinars, and faculty development programs in research methodology, data analysis, and academic writing. She is committed to both academic excellence and personal growth, making significant contributions to the field of business studies.
Education:
- Ph.D. in Business Administration, Kerala University of Fisheries and Ocean Studies, Kochi (2024)
- NET (University Grants Commission, 2018)
- SET (Directorate of Higher Secondary Education, 2017)
- M.Com., Mahatma Gandhi University, Kottayam (2016) – 84% (Distinction)
- B.Com., Mahatma Gandhi University, Kottayam (2014) – 89% (Distinction)
- Tally Certification, LCC (2011) – A Grade
- Assistant Professor, CVV (Since September 2024)
- Assistant Professor, PG Department of Commerce (Self), Sree Sankara Vidyapeetom College, Valayanchirangara (June 2019 – November 2020
- Jiji, K. P., & Kenoth, R. (2022). “On-Demand Ride Hailing Services (RHS) for Commuting Purposes: A Case of Kerala, India.” IITM Journal of Business Studies, 107-113.
- Jiji, K. P., & Kenoth, R. (2022). “Perception of Food Delivery Apps Among Consumers in Central Kerala: An Empirical Study.” Journal of Food, Agriculture & Environment, 19(2).
- Jiji, K. P., & Kenoth, R. (2022). “An Empirical Examination of Consumer Perception of Food Delivery Apps Through Technology Acceptance Model.” Webology, 19(2).
- Jiji, K. P., & Kenoth, R. (2022). “Health and Safety Risks of Gig Workers: A Post COVID Analysis.” Journal of Fundamental and Comparative Research, IX (II-IV).
- Jiji, K. P., & Kenoth, R. (2021). “Conceptualising Consumer Perception of Food Delivery Apps.” Journal of Xidian University, 15(10).
- Jiji, K. P., & Kenoth, R. (2021). “Impact of Work Participation of Women in Gig Economy in the Post COVID Period from Kochi City.” NCSSBM Edited Volume Book, NIT, Trichy.
- ‘Business, Employment and Welfare of Online Workers: An Analysis of Gig Workers in Kerala’. 4th Rajagiri International Conference on Economics and Finance, Rajagiri College of Social Sciences. November 2022.
- ‘Business, Employment, and Welfare of Online Workers: An Analysis of Gig Workers in Kerala’. XVII International Conference on Public Policy and Management, IIM Bengaluru. August 2022.
- ‘Consumer Perception Towards Food Delivery Apps During the Pandemic: An Empirical Study from Central Kerala’. International Conference at De Paul Institute of Science and Technology, Angamaly. December 2021.
- ‘Health and Safety Risks of Gig Workers in the Post COVID Period’. International Conference on Post COVID Management Strategies, IIM Bodhgaya. April 2021.
- ‘Impact of Work Participation of Women in Gig Economy in the Post COVID Period from Kochi City’. National Online Conference on Sustainable Business and Marketing, NIT, Trichy. March 2021.
- Attended 4th Rajagiri International Conference on Economics and Finance organised by Rajagiri College of Social Sciences on 28-29 November 2022.
- Saturday webinar series week V session on “Road Map to Questionnaire Design” organised by Govt. Arts College Trivandrum on 23 April 2022.
- One-Day virtual workshop on “Academic writing and Effective Utilization of E-Resources” organized by the Research Center of Naipunnya Business School, Pongam on 16th October, 2021.
- International online workshop on “Basic Statistical Analysis and Its Interpretation using SPSS” organised by GISS from 27-29 November 2021.
- Five Day Online Faculty Development Program on Research Methodology jointly organised by IQAC and Research Committee, Sree Sankara Vidyapeetom College in collaboration with Research Committee, Government College, Thripunithura. (26-09-2021 to 30-09-2021).
- Three day online international Conference on “Paradigm Shift in Global Business Eco System – Post COVID 19 Perspectives” jointly organised by KUFOS and Holy Grace Academy of Management Studies, Mala on 09-11 September 2021.
- Webinar on “Research Process in Social Science Research” organised by Department of Commerce and Research Centre and IQAC, Iqbal College, Thiruvanthapuram on 14th August 2021.
- Global HR Conclave on the theme “Envisioning the future of workplace, workforce and work” organised by Rajadhani Business School, Trivandrum on 26th June 2021.
- Participated in the National Webinar on Google Books for Higher Education and Research organised by SSV College, Valayanchirangara on 06 June 2021.
- Participated in the Workshop on Difference Methods of Data Collection in Research organised by IQAC, PG and Research Department of Commerce, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai on 29 May 2021.
- National Online Conference on Sustainable Business and Marketing organised by NIT, Trichy on 10 March 2021.
- Participated in International Webinar on “Women in Leadership: Achieving an Equal Future in COVID 19 Situation” organised by Department of Economics, Little Flower College, Guruvayoor on 10 March 2021.
- National Webinar on “UNION BUDGET 2021-22: Growth Prospects for Agriculture, Industry & Service Sectors” organised by the Department of Economics, Little Flower College, Guruvayoor on 17th February 2021.
- National Level Webinar on Research Methodology organised by Department of Management Study, St. Mary’s College, Thrissur from 10-12 February 2021.
- Attended three-day webinar on “Introductory Data Analysis using PSPP” organised by PG Department of Commerce, Rajagiri College of Management and Applied Sciences, Cochin on 28-30 January 2021.
- Participated in one-day national webinar on “Application of Statistical Tools in Social Science Research” organised by Department of Economics, Christ College, Irinjalakuda on 15 February 2020.