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Bachelor of Business Administration – BBA

Offered by:

1. School of Contemporary Knowledge Systems


Marketing Banking and Insurance


Three years (Six Semesters)

Eligibility :

A minimum of 65% in 12th Standard (Intermediate/CBSE/Board examination)

For More Information and to apply:


Admissions Toll-free:
1800-270-4888 or 75588 96000


The BBA programme equips the students with key functional inputs and prepares them either to take up their first corporate job or to pursue higher education in a chosen subject of specialisation. The BBA degree prepares students for a wide variety of positions within an organisation such as, Company manager; Entrepreneur; Investment Banker; Private Equity Manager; Strategic Consultant etc

BBA graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.

Course Structure

Core Subjects
  • Accounting for Managers
  • Quantitative Methods for Managers
  • Marketing Management
  • Operations Management
  • Managerial Economics
  • Legal aspects for Business
  • Introduction to Strategic Management
  • Managing people in Organizations
  • Managerial Finance
  • IT for Business


    Specialization 1 : Marketing

  • Rural Marketing
  • Digital Marketing
  • Services Marketing
  • Entrepreneurship Development

Specialization 2 : Banking & Insurance

  • Principles and Practices of Banking
  • Introduction to Actuarial Science
  • Enterprise risk management
  • Regulatory Framework for Banking & Insurance

  • Human relation skills for life and work
  • Appreciating Temple Administration
  • Indic Perspectives on Health, Time and Managing Life Styles
  • Personal Finance
  • Basic Ideas and Conceptual Issues
  • Economic Insights from Kau?ilya
  • Theorizing Governance from Shanti Parva
  • International Protection of Cultural Heritage and Property – The Legal Dimensions
  • Insights into Indic Culture: A Seminar-based Course

Foundation Courses
  • Indian Knowledge System – 1
  • Indian Knowledge System – 2
  • Sanskrit for Eternal Use
  • Conversational Sanskrit Lab
  • Sanskrit literature – An Appreciative Enquiry
  • Indic Philosophy – Foundational Principles
  • Applied Sanskrit Grammar
  • Bhagavad Gita & Management
  • Dharma – Perspectives from Ramayana
  • Purushartha – Perspectives from Mahabharatam
  • Neeti Shastras – A guide to Living

Professional Courses
  • English
  • Business Communication
  • Communication Lab – 1, 2
  • Computing Lab – 1, 2
  • Learning from Leaders
  • Critical Thinking
  • Business, Government & Society

Self-immersion Courses
  • Yoga & Meditation
  • Introduction to Seva

For More Information
  • Admissions Toll-free: 1800-270-4888 or 75588 96000

Other Information

Chinmaya Vishwavidyapeeth – CVV organises optional coaching classes for competitive examinations such as CAT; CA; CMA; CS; Civil Services etc. Schedules and Fee will be shared at the commencement of the academic year.

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