Programmes Enquire Now

Toll Free: 1800-270-4888

Programmes

Bachelor of Business Administration – BBA

Offered by:

1. School of Contemporary Knowledge Systems

Specialization:

Marketing, Banking and Insurance

Duration:

Three Years (Six Semesters)

Eligibility :

A minimum of 65% in 12th standard (Intermediate/CBSE/Board examination).

For More Information and to apply:

Email: admissions@cvv.ac.in

Admissions Toll-free:
1800-270-4888 or 75588 96000

Description:

The BBA programme equips the students with key functional inputs and prepares them either to take up their first corporate job or to pursue higher education in a chosen subject of specialisation. The BBA degree prepares students for a wide variety of positions within an organisation such as Company manager; Entrepreneur; Investment Banker; Private Equity Manager; Strategic Consultant etc

BBA graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.

Course Structure

Foundation Courses
  • Indic Knowledge Systems: Vedic Corpus and Purāṇas
  • Indic Knowledge Systems: Empirical Sciences and Darśanas
  • Ramayana and Mahabharata: A Multidimensional Exploration
  • Dharma and Nīti Śāstras: Indic Perspectives on Human Organisation

Core Subjects
  • Accounting for Managers
  • Quantitative Methods for Managers
  • Marketing Management
  • Operations Management
  • Managerial Economics
  • Legal Aspects for Business
  • Introduction to Strategic Management
  • Managing People in Organisations
  • Managerial Finance
  • IT for Business
  • Business Ethics

Electives

Specialisation 1: Marketing

  • Rural Marketing
  • Digital Marketing
  • Services Marketing
  • Entrepreneurship Development
  • Services Marketing
  • Neuromarketing
  • Consumer Behaviour
  • Rural Marketing
  • Customer Relationship Management
  • Digital Marketing

Specialisation 2: Banking and Insurance

  • Principles and Practices of Banking
  • Introduction to Actuarial Science
  • Enterprise Risk Management
  • Regulatory Framework for Banking and Insurance

Minors
  • Human Relation Skills for Life and Work
  • Appreciating Temple Administration
  • Indic Perspectives on Health, Time and Managing Lifestyles
  • Personal Finance
  • Basic Ideas and Conceptual Issues
  • Economic Insights from Kautilya
  • Theorising Governance from Shanti Parva
  • International Protection of Cultural Heritage and Property – The Legal Dimensions
  • Insights into Indic Culture: A Seminar-based Course
  • Management Insights from Panchatantra
  • Insights on Vedic Management
  • Elements of Temple Administration

Professional Courses
  • English
  • Business Communication
  • Communication Lab – 1, 2
  • Computing Lab – 1, 2
  • Learning from Leaders
  • Critical Thinking
  • Business, Government & Society

Self-immersion Courses
  • Yoga and Meditation
  • Introduction to Seva

Other Information

Chinmaya Vishwavidyapeeth (CVV) organises optional coaching classes for competitive examinations such as CAT; CA; CMA; CS; Civil Services etc. Schedules and Fee will be shared at the commencement of the academic year.


Latest News