Programmes Enquire Now

Toll Free: 1800-270-4888


Bachelor of Business Administration – BBA

Offered by:

1. School of Contemporary Knowledge Systems


Marketing, Banking and Insurance


Three Years (Six Semesters)

Eligibility :

A minimum of 65% in 12th standard (Intermediate/CBSE/Board examination).

For More Information and to apply:


Admissions Toll-free:
1800-270-4888 or 75588 96000


The BBA programme equips the students with key functional inputs and prepares them either to take up their first corporate job or to pursue higher education in a chosen subject of specialisation. The BBA degree prepares students for a wide variety of positions within an organisation such as Company manager; Entrepreneur; Investment Banker; Private Equity Manager; Strategic Consultant etc

BBA graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.

Course Structure

Foundation Courses
  • Indic Knowledge Systems: Vedic Corpus and Purāṇas
  • Indic Knowledge Systems: Empirical Sciences and Darśanas
  • Ramayana and Mahabharata: A Multidimensional Exploration
  • Dharma and Nīti Śāstras: Indic Perspectives on Human Organisation

Core Subjects
  • Accounting for Managers
  • Quantitative Methods for Managers
  • Marketing Management
  • Operations Management
  • Managerial Economics
  • Legal Aspects for Business
  • Introduction to Strategic Management
  • Managing People in Organisations
  • Managerial Finance
  • IT for Business
  • Business Ethics


Specialisation 1: Marketing

  • Rural Marketing
  • Digital Marketing
  • Services Marketing
  • Entrepreneurship Development
  • Services Marketing
  • Neuromarketing
  • Consumer Behaviour
  • Rural Marketing
  • Customer Relationship Management
  • Digital Marketing

Specialisation 2: Banking and Insurance

  • Principles and Practices of Banking
  • Introduction to Actuarial Science
  • Enterprise Risk Management
  • Regulatory Framework for Banking and Insurance

  • Human Relation Skills for Life and Work
  • Appreciating Temple Administration
  • Indic Perspectives on Health, Time and Managing Lifestyles
  • Personal Finance
  • Basic Ideas and Conceptual Issues
  • Economic Insights from Kautilya
  • Theorising Governance from Shanti Parva
  • International Protection of Cultural Heritage and Property – The Legal Dimensions
  • Insights into Indic Culture: A Seminar-based Course
  • Management Insights from Panchatantra
  • Insights on Vedic Management
  • Elements of Temple Administration

Professional Courses
  • English
  • Business Communication
  • Communication Lab – 1, 2
  • Computing Lab – 1, 2
  • Learning from Leaders
  • Critical Thinking
  • Business, Government & Society

Self-immersion Courses
  • Yoga and Meditation
  • Introduction to Seva

Other Information

Chinmaya Vishwavidyapeeth (CVV) organises optional coaching classes for competitive examinations such as CAT; CA; CMA; CS; Civil Services etc. Schedules and Fee will be shared at the commencement of the academic year.

Latest News