BBA(Hons.) (Business Analytics and Digital Marketing/Honours/Honours with Research)

Programme Introduction

The BBA (Hons.) in Business Analytics and Digital Marketing is a dynamic programme designed to equip students with a comprehensive understanding of both business analytics and digital marketing strategies. Combining elements of data analysis, marketing principles, and technological advancements, this program prepares students to thrive in the modern business landscape. Through a blend of theoretical coursework and hands-on practical experience, students will develop the analytical skills needed to interpret complex data sets, coupled with the creative process to craft effective digital marketing campaigns. Graduates of this program will emerge as versatile professionals capable of harnessing data-driven insights to drive strategic marketing initiatives, making them invaluable assets in today’s data-centric business world. 

BBA (Business Analytics and Digital Marketing): Students who wish to pursue an Honours degree can enter the fourth year of studies and learn advanced business administration courses. The student who completes eight semesters of studies with minimum credit requirement will be awarded a BBA (Business Analytics and Digital Marketing Honours) Degree.

BBA (Business Analytics and Digital Marketing with Research): Students who secure 75% of marks and wish to pursue an Honours degree with Research can enter the fourth year of studies and undertake a research project along with learning advanced business analytics and digital marketing courses. Students need to do a research project under the guidance of an assigned faculty member and submit the dissertation work to get awarded with BBA (Business Analytics and Digital Marketing) Honours with Research Degree.

Why BBA (Business Analytics and Digital Marketing) at CVV?

(Key Highlights)

  1.  Rigorous curriculum: Our program offers a comprehensive blend of business administration, data analysis, and digital marketing, providing students with a well-rounded education to excel in today’s competitive business environment.
  2. Holistic learning approach: Embrace a holistic educational journey that integrates critical thinking skills deeply rooted in the Indian Knowledge System with a global perspective, preparing you to navigate diverse business challenges effectively.
  3. Practical application: Through hands-on projects and case studies, students gain practical experience in applying analytical techniques to solve complex business problems, ensuring readiness for real-world scenarios upon graduation.
  4. Industry exposure: Benefit from internship opportunities embedded within the curriculum, allowing students to gain valuable insights and firsthand experience in the industry, enhancing employability and professional growth.
  5. Expert faculty: Learn from a distinguished faculty comprising industry experts and experienced academics who provide mentorship, guidance, and expertise, nurturing your skills and fostering intellectual curiosity.
  6. Career readiness: Receive dedicated placement assistance and career support services, including networking opportunities, resume building workshops, and interview preparation, ensuring a seamless transition from academia to the workforce and setting the stage for a successful career in business analytics and digital marketing.

Programme Structure

Semester I

Semester I

Course Name

Course Type

Credits

Principles of Management

Core

4

Marketing Management

Core

4

English in Context - The Essentials

Ability Enhancement

3

Indic Knowledge Systems: Pride of India 

Skill Enhancement 

3

Foundations of Artificial Intelligence and Machine learning

Multidisciplinary

3

Environmental Studies

Value Added

2

Yoga

Value Added

2

Introduction to information technology

Discipline Specific Minor

4

Semester Credits

25

Semester II

Semester II*

Course Name

Course Type

Credits

Management Techniques and Ethics in Business

Core

4

Business Law

Core

4

Sanskrit/Hindi/Malayalam

Ability Enhancement

3

Communication for Managers

Skill Enhancement 

3

Mathematical Foundations for Machine Learning

Multidisciplinary

3

Indic Knowledge Systems: Wisdom Through the Ages

Value Added

2

NSS/Introduction to Seva/Any other VAC-s 

Value Added

2

Introduction to Digital Marketing

Discipline Specific Minor

4

Semester Credits

25

Semester III

Semester III

Course Name

Course Type

Credits

Managerial Economics

Core

4

Financial Accounting for Managers

Core

4

Sanskrit/Hindi/Malayalam

Ability Enhancement

3

Indic Knowledge Systems: Self Unfoldment 

Skill Enhancement 

3

Social Media Marketing

Discipline Specific Minor

4

Introduction to Business Analytics 

Discipline Specific Minor

4

Deep Learning

Multidisciplinary

3

Semester Credits

25

Semester IV

Semester IV**

Course Name

Course Type

Credits

Quantitative Methods

Core

4

Human Resource Management

Core

4

Ways of the World

Ability Enhancement

3

Search Engine Optimization

Discipline Specific Minor

4

Business Analytics Programming

Discipline Specific Minor

4

Marketing Analytics 

Discipline Specific Minor

4

Internship

Internship

2

Semester Credits

25

Semester V

Semester V

Course Name

Course Type

Credits

Entrepreneurship Development

Core

4

Indian Financial Systems

Core

4

Operations Management

Core

4

Advertising Tools And Optimization

Discipline Specific Minor

4

Financial Analytics

Discipline Specific Minor

4

Semester Credits

20

Semester VI

Semester VI***

Course Name

Course Type

Credits

India’s Diversity & Business 

Core

4

Operations Research

Core

4

Principles of Financial Management

Core

4

Customer Relationship Management

Core

4

Web Analytics

Discipline Specific Minor

4

Semester Credits

20

Semester VII

Semester VII

Course Name

Course Type

Credits

Start-up and New Venture Management

Core

4

Business Ethics and Corporate Governance 

Core

4

Business Research Methods

Core

4

Introduction to Strategic Management

Core

4

Industrial Relations

Core

4

Semester Credits

20

Semester VIII

Semester VIII

Course Name

Course Type

Credits

Global Business Environment

Core

4

Labour Legislation

Core

4

Organizational Behaviour

Core

4

Web Design and Development

Discipline Specific Minor

4

Data Warehousing and Data Mining

Discipline Specific Minor

4

RESEARCH PROJECT#

Dissertation /Research Project

12#

Semester Credits

20

* If students wish to leave at the end of the first year, they need to complete a work-based vocational course of 4 credits after the first year. The students can exit after the completion of one academic year (two semesters) with a Certificate in the discipline
**If students want to leave at the end of the second year, they need to complete a work-based vocational course of 4 credits after the second year. The students can exit after the completion of two academic years (four semesters) with a Diploma in the discipline.
*** The students can exit after the completion of three academic years (six semesters) with a BCom (Finance) degree. 
# Students who secure 75% marks or above in the first six semesters and wish to undertake research at the undergraduate level can choose a research project in the eighth semester and they will be awarded BBA (Business Analytics Honours with Research). In the fourth year students not undertaking the Research Project will have to do three core courses in the eighth semester instead of Research Project and they will be awarded BBA (Business Analytics Honours)

Type of courses

Credits for 3-year Degree

(No. of courses x credits)

Credits for Four-year Degree (Honours)

(No. of courses x credits)

Core Courses (having 4 credits each)

15 x 4 = 60

20 x 4 = 80

Discipline-Specific Minor (having 4 credits each)

10 x 4= 40

12 x 4 = 48

Multidisciplinary (having 3 credits each)

3 x 3 = 9

3 x 3 = 9

Ability Enhancement Compulsory Courses (having 3 credits each)

4 x 3 = 12

4 x 3 =12

Skill Enhancement Courses (having 3 credits each)

3 x 3 = 9

3 x 3 = 9

Internship

2

2

Value-Added Courses (having 2 credits each)

4 x 2 = 8

4 x 2 = 8

Dissertation/Research Project

0

1 x 12 = 12

Total credits

138

180

Higher Studies & Career Avenues

  1. Specialized Master’s Programs: Pursue master’s degrees in fields like data science, digital marketing, or business analytics for advanced career prospects.
  2. Industry Certifications: Obtain certifications such as Google Analytics or HubSpot to enhance digital marketing skills and credibility.
  3. Entrepreneurship: Start your own digital marketing agency or analytics consultancy to apply skills innovatively.
  4. Corporate Careers: Secure roles like data analyst, digital marketing manager, or marketing strategist in diverse industries.
  5. Research & Development: Explore opportunities in market research firms or tech companies focusing on data-driven decision-making.
  6. Global Opportunities: Pursue international career paths with multinational corporations or tech startups, leveraging expertise in analytics and digital marketing.

Alumni Testimonials

Student Achievements

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