Learn the fundamentals of business through experiential learning!

BBA (Hons.) Digital Marketing

Print

Programme Introduction

Bachelor of Business Administration (BBA)  in Digital Marketing  explores the evolution of marketing in the digital age and the key principles that underpin effective digital marketing strategies.In today’s fast-paced and interconnected world, businesses rely heavily on digital platforms and strategies to reach and engage with their target audiences effectively. This comprehensive program is designed to equip you with the knowledge, skills, and practical experience needed to excel in the dynamic field of digital marketing.

BBA (Digital Marketing Honours): Students who wish to pursue an Honours degree can enter the fourth year of studies and learn advanced digital marketing courses. The student who completes eight semesters of studies with minimum credit requirement will be awarded a BBA (Digital Marketing) Degree.

BBA (Digital Marketing with Research): Students who secure 75% of marks and wish to pursue an Honours degree with Research can enter the fourth year of studies and undertake a research project along with learning advanced business administration courses. Students need to do a research project under the guidance of an assigned faculty member and submit the dissertation work to get awarded with BBA (Digital Marketing) Honours with Research Degree.

Why BBA (DM) at CVV?

(Key Highlights)

  1. Bachelor of Business Administration (BBA) in Digital Marketing offers several benefits to students such as in-depth understanding of digital marketing:
  2. The programme instills critical thinking ability deeply ingrained in the Indian Knowledge System with a global outlook.
  3. The program equips students with knowledge in port operations
  4. Acquire practical exposure 
  5. Students will undergo an internship as part of the curriculum to get exposure to the real industry.
  6. Students will be given placement assistance.

Programme Structure

Semester I

Semester I

Course Name

Course Type

Credits

Principles of Management

Core

4

Business Law

Core

4

English in Context – The Essentials

Ability Enhancement

3

Indic Knowledge Systems: Pride of India 

Skill Enhancement 

3

Foundations of Artificial Intelligence and Machine learning

Multidisciplinary

3

Environmental Studies

Value Added

2

Yoga

Value Added

2

Semester Credits

21

 

Semester II

Semester II*

Course Name

Course Type

Credits

Management Techniques and Ethics in Business 

Core

4

Quantitative Methods

Core

4

Sanskrit/Hindi/Malayalam

Ability Enhancement

3

Communication for Managers

Skill Enhancement 

3

Mathematical Foundations for Machine Learning

Multidisciplinary

3

Indic Knowledge Systems: Wisdom Through the Ages

Value-Added

2

NSS/Introduction to Seva/Any other VAC-s 

Value-Added

2

Semester Credits

21

 

Semester III

Semester III

Course Name

Course Type

Credits

Managerial Economics

Core

4

Financial Accounting for Managers

Core

4

Sanskrit/Hindi/Malayalam

Ability Enhancement

3

Indic Knowledge Systems: Self Unfoldment 

Skill Enhancement 

3

Basics of Logistics and Supply Chain Management

Discipline-Specific Minor

4

Deep Learning

Multidisciplinary

3

Semester Credits

21

 

Semester IV

Semester IV**

Course Name

Course Type

Credits

Marketing Management

Core

4

Human Resource Management

Core

4

Ways of the World

Ability Enhancement

3

Social Media Marketing

Discipline Specific Minor

4

Search Engine Optimization

Discipline Specific Minor

4

Internship

Internship

2

Semester Credits

21

Semester V

Semester V

Course Name

Course Type

Credits

Entrepreneurship Development

Core

4

Indian Financial System

Core

4

Consumer Behaviour

Core

4

Advertising Tools & Its Optimization

Discipline Specific Minor

4

Web Analytics

Discipline Specific Minor

4

Semester Credits

20

Semester VI

Semester VI***

Course Name

Course Type

Credits

Introduction to Business Analytics

Core

4

Operations Research

Core

4

Principles of Financial Management

Core

4

Customer Relationship Management

Core

4

Web Design and Development

Discipline Specific Minor

4

Semester Credits

20

Semester VII

Semester VII

Course Name

Course Type

Credits

Start-up and New Venture Management

Core

4

Business Ethics and Corporate Governance

Core

4

Business Research Methods

Core

4

Introduction to Strategic Management

Core

4

Industrial Relations

Core

4

Semester Credits

20

Semester VIII

Semester VIII

Course Name

Course Type

Credits

Global Business Environment

Core

4

Labour Legislation

Core

4

Organizational Behaviour

Core

4

Content Marketing

Discipline Specific Minor

4

Website Hosting using WordPress

Discipline Specific Minor

4

RESEARCH PROJECT#

Dissertation /Research Project

12#

Semester Credits

20

* If students wish to leave at the end of the first year, they need to complete a work-based vocational course of 4 credits after the first year. The students can exit after the completion of one academic year (two semesters) with a Certificate in the discipline
**If students want to leave at the end of the second year, they need to complete a work-based vocational course of 4 credits after the second year. The students can exit after the completion of two academic years (four semesters) with a Diploma in the discipline.
*** The students can exit after the completion of three academic years (six semesters) with a BBA (Digital Marketing) degree. 
# Students who secure 75% marks or above in the first six semesters and wish to undertake research at the undergraduate level can choose a research project in the eighth semester and they will be awarded BBA (Digital Marketing with Research). In the fourth year students not undertaking the Research Project will have to do three core courses in the eighth semester instead of the Research Project and they will be awarded BBA(Digital Marketing Honours).

Type of courses

Credits for 3-year Degree

(No. of courses x credits)

Credits for Four-year Degree (Honours)

(No. of courses x credits)

Core Courses (having 4 credits each)

15 x 4 = 60 

20 x 4 = 80

Discipline-Specific Minor (having 4 credits each)

6 x 4 = 24 

8 x 4 = 32

Multidisciplinary (having 3 credits each)

3 x 3 = 9

3 x 3 = 9

Ability Enhancement Compulsory Courses (having 3 credits each)

4 x 3 = 12

4 x 3 = 12

Skill Enhancement Courses (having 3 credits each)

3 x 3 = 9

3 x 3 = 9

Internship

2

2

Value-Added Courses (having 2 credits each) 

4×2 = 8

4×2 = 8

Dissertation /Research Project 

0

1 x12 = 12

Total credits

124

164

Higher Studies & Career Avenues

  1. Master’s in Digital Marketing
  2. Digital Analytics Manager/Analyst
  3. E-commerce Marketing Manager
  4. Brand Manager
  5. Digital Marketing Consultant
  6. Digital Marketing Manager
  7. Pursue a career in the Research field

Alumni Testimonials

Student Achievements

Faculty

×