Location:
Warriam Road, Ernakulam
The BBA (Hons.) programme equips the students with key functional inputs and prepares them either to take up their first corporate job or to pursue higher education in a chosen subject of specialisation. The BBA (Hons.) degree prepares students for a wide variety of positions within an organisation such as Company manager; Entrepreneur; Investment Banker; Private Equity Manager; Strategic Consultant etc
BBA (Hons.) graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.
Programme Structure
- Managerial Economics
- Business Law
- Management Techniques and Ethics in Business
- Quantitative Methods
- Operations Management
- Marketing Management
- Human Resource Management
- Indian Financial Systems
- Accounting For Managers
- Introduction to Business Analytics
- Operations Research
- Principles of Financial Management
- Business Research
- Introduction to Strategic Management
| Group -I | Group II | Group III (Marketing & Business Analytics) | Group IV | Group V (Management of Global Business) |
1 | Consumer Behaviour | R Programming | Consumer Behaviour | HRD : Systems & Strategies | International Trade Policy & Strategy |
2 | Rural Marketing | Database Management Systems | Customer Relationship Management | Training & Development | Global Business Environment |
3 | Digital Marketing | Data Visualisation Techniques | Services Marketing | Management of Industrial Relations | Transnational & Cross-Cultural Marketing |
4 | Customer Relationship Management | Marketing Analytics | R programming | Performance & Compensation Management | International Distribution & Supply Chain Management |
5 | Services Marketing | Data Mining Techniques | Data Visualization Techniques | Counseling & Negotiation Skills for Managers | International Accounting & Reporting System |
6 | Personal Selling & Sales Force Management | Big Data Analytics | Data Mining Techniques | Talent & Knowledge Management | Multinational Business Finance |
7 | International Marketing | HRM and HR Analytics | Marketing Analytics | Cross Cultural HRM | International Joint Ventures, Mergers & Acquisitions |
8 | Research Project | Research Project | Research Project | Research Project | Research Project |
A student can choose any four courses from the list provided below:
- Entrepreneurship Development
- Tax Planning
- India’s Diversity and Business
- Banking Management and Financial Services
- Computing for Business & Society
- Appreciation of Indian Sciences-East vs West
- Success- Insights from Bhagavad Gita and Itihasas
- Tourism Marketing and Travel Media
- Destination Planning and Development
- Tourism Products of India
- Event Management
- English In Context-The Essentials
- Environmental Studies
- Indic Knowledge Systems: Self Unfoldment
- Indic Knowledge Systems: Pride of India
- Internship
- Personality Development and Communication Skills
- Statistical Software Package(s)
- Accounting Software Package
Apart from higher studies, the BBA (Hons.) degree prepares students for a wide variety of positions within an organisation such as Company Manager, Business analyst, Strategic analyst, Entrepreneur, Investment Banker, Private Equity Manager, Strategic Consultant etc. BBA (Hons.) graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.
Another good decision post-BBA is to go for an MBA. It not only gives a comprehensive depth of the field but makes sure that you earn the maximum!
Chinmaya Vishwavidyapeeth (CVV) organises optional coaching classes for competitive examinations such as CAT; CA; CMA; CS; Civil Services etc. Schedules and Fee will be shared at the commencement of the academic year
Apart from higher studies, the BBA degree prepares students for a wide variety of positions within an organisation such as Company Manager, Business analyst, Strategic analyst, Entrepreneur, Investment Banker, Private Equity Manager, Strategic Consultant etc. BBA graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.
Another good decision post-BBA is to go for an MBA. It not only gives a comprehensive depth of the field but makes sure that you earn the maximum!
Name & Designation: | Qualification: | Teaching Area (relevant to programme) |
Asst. Professor and Head, School of Contemporary Knowledge Systems | PhD | Banking & Finance |
Asst. Professor & Programme Director | PhD | Statistics, Research Methods, Operations Research, & Business Analytics |
Associate Professor | PhD | Business Law, Accounting & Finance |
Ms. Abha Mohan Asst. Professor | PhD(Pursuing), MCom | Accounting, Taxation & Finance |
Mr. Jayesh P Asst. Professor | PhD (Pursuing), MBA | Business Management and Marketing |
Apart from higher studies, the BBA degree prepares students for a wide variety of positions within an organisation such as Company Manager, Business analyst, Strategic analyst, Entrepreneur, Investment Banker, Private Equity Manager, Strategic Consultant etc. BBA graduates are also of interest to NGOs, the public administration and many other international organisations and institutions.
Another good decision post-BBA is to go for an MBA. It not only gives a comprehensive depth of the field but makes sure that you earn the maximum!
