Release of Dean Dr. Manjula Iyer’s Book on ‘Social Accountability of Package Drinking Water Industry’

The book ‘Social Accountability of Package Drinking Water Industry in Kerala’ authored by Dr. Manjula R. Iyer, was released at a function held at Chinmaya Vishwa Vidyapeeth’s facility at Wariam Road. Dr. Manjula R. Iyer is an Associate Professor; Research Guide in Commerce and Assistant Dean for Faculty Development and Community Collaborations at Chinmaya Vishwa Vidyapeeth, with a career spanning over 25 years in academia. She was the former Head of the Department of Commerce (Self-Financing wing) at Bharata Mata College, Kochi.

The book was released by Prof. M. C. Dileep Kumar, the former vice chancellor of Sree Sankaracharya University of Sanskrit Kalady, and Prof. Ajay Kapoor, Vice Chancellor of CVV). Trikkakara Bharat Mata College IQAC Director Shri. Ajay Joseph received the first copy of the book. 

Dr. Rahul Sharma, Registrar of CVV and the Deans of CVV Prof. T. Ashokan, Prof. K. Girish Kumar, Prof. Sunitha Grandhee and Head of the School of Contemporary Knowledge Systems (CKS) Dr. A. S. Ambily, and others spoke on the occasion. 

The book explores the societal responsibility of package drinking water industries (PDWI) in Kerala and is the outcome of a Major Research Project Report funded by the Indian Council for Social Science Research (ICSSR), New Delhi. It emphasizes the need for regulatory mechanisms to ensure the availability of water for future generations and hopes to stimulate debates on water management in Kerala.

More About the Book

The book ‘Social Accountability of Package Drinking Water Industry in Kerala’ explores the societal responsibility of package drinking water industries (PDWI) in Kerala, India. With the increasing scarcity of clean drinking water and the commodification of water, the issue of access to safe and potable drinking water has become crucial. This book provides a comprehensive assessment of the activities of these industries and their impact on society from the perspective of consumers.

Water is a priceless gift of nature. Without water, there is no life on Earth. No one can deny that water is a friend to humanity, but it also acts as a foe by way of harbouring disease-producing micro-organisms and containing some substances that may lead to ill health. The introduction of Packaged Drinking Water for human consumption is a boon to mankind and more conveniences are realized. Whenever a common man purchases packaged water, he thinks that the quality is assured and it is safe to drink. Such assurance is given to consumers by each manufacturer of packaged drinking water. The consumption of Package Drinking Water has been increasing consistently over the last decade, even in countries where tap water quality is considered excellent.

Many people drink bottled water for various reasons, including convenient transportation, guaranteed purity, preferred taste, and, often subconsciously, as a status symbol.

Packaged drinking water is getting familiar as the aspect of convenience and quality has been guaranteed. But when the element of brand influences the purchase decision, there comes the concept of ‘Social Accountability of PDWI towards consumers. The research has been carried over to analyse the Social Accountability of PDWI in Kerala and the perception of consumers regarding the social accountability of Package Drinking water Industries.

This book narrates the PDWI’s accountability towards society in the State of Kerala. It mainly focuses on the PDWI’s general profile and on getting insight into their social accountability practices, various benefits and barriers linked with this, etc.  The findings of this research will be a pointer for the producers, government, marketers and other stakeholders to take remedial measures to promote their business to the utmost satisfaction of the users of packaged drinking water.

In a nutshell, this book concludes that the social accountability activities performed by PDWI in Kerala are meagre when compared to other forms of industries. Even though social accountability practices have a significant positive impact on the performance of the firm the important barriers to implementing it are the system,  lack of government support and the mindset of consumers. If these barriers are removed there will be a better enrichment in the increment of Social Accountability activities of these industries. It not only helps these PDWI to grow but also provides social welfare to the Nation.

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